For almost a decade, Ronaldinho has participated in events around the world. Since he ended his career in 2015, when he made a meteoric move to Fluminense, Ronaldinho Gaúcho has become a true football showman. Star of PSG, Barcelona and Milanwon the World Cup with Brazil in 2002 and was elected best player in the world twice, in 2004 and 2005. After the end of his career, he had the idea of making a living by flaunting his image around the world.; whether still on the field or as a model, or even an ambassador.
The star’s new initiative is called Bruxo Manualan unprecedented teaching ecosystem created by him that aims to promote the tactical and technical training of young athletes, in addition to providing them with opportunities through tests that will be held in several cities in Brazil. The project is carried out in collaboration with companies Growth Venture, Fama Licences and Grupo Assis Moreira.
“Ronaldinho Gaúcho marked the history of world sport and captivated the world with his talent. Now he will share his magic, showing his skills in quality material, deep, but also light and fun. The Magician’s Manual is designed to be an ecosystem for training new talents for world football”says Sérgio Estevam Jr., executive president of Growth Venture, the company responsible for the project.
Before, in 2016, for example, with his retirement still close, he was the center of attention in a friendly held in the United States between Las Vegas and the Miami Uniteda team that had just signed Hadrian the Emperor. A few months later, that same year, he traveled to Peru to participate in another friendly, this time against the modest Cienciano, a team from the country’s second division. According to news of the time, Ronaldinho received around $200,000 for these shares.
Natural talent
“Ronaldinho Gaúcho is one of the greatest talents the world has produced and, furthermore, he has an unusual charisma. His technique has a unique DNA, which will be a reference for future athletes for many decades. He was a great athlete and today he has a very strong imagewhich wherever it goes is recognized on all six continents,” analyzes Renê Salviano, CEO of Heatmap and sports marketing specialist.
But it wasn’t just on the pitch where Ronaldinho showed his talent. That same year, the former player participated in a soccer reality show in the United Arab Emirates; On that occasion he acted as an actor and disguised himself as a security guard to deceive the boys who participated in the program.with the aim of finding a local star.
Mass idol
“Ronaldinho Gaúcho is the personification of charisma and irreverence in football. His unique ability on the field, combined with his constant smile, won hearts in Brazil and around the world. Although he had problems throughout his careerhis genius and kindness kept his admiration intact. Today he continues to surprise with unexpected appearances and successful partnerships, proving that his magnetism transcends sport. and delights different audiences,” says Ivan Martinho, professor of sports marketing at ESPM.
During the same period, he also participated in parties and events in the Arab Emirates, and took the opportunity to launch some licensed products, including a mini scooterwhich at that time became a global fashion.
“His enormous talent, which everyone values and respects, was not enough; and that generated idolatry; Off the field he shows an uncommon kindness as well, and that is what creates charm. Your arrest, perhaps because it did not involve harassment, abuse, or assault by anotherwas featured around the world, and if the matches he played while incarcerated, with other prisoners, were broadcast, they would have a larger audience than almost all official club tournaments around the world. Probably only the final matches of the Champions League would have more people watching them. Ronaldinho is a true embodiment of entertainment. He was for a short time above everyone, but when he was, he was incomparable,” says Thiago Freitas, COO of Roc Nation Sports in Brazil.
World Cup Ambassador
Almost ten years later, the intensity of participation in games and events is the same, or even higher. Only in 2024, he walked in the Paris fashion week, participated in the ‘No Limite’ program, in Turkey, participated in the International Summit Awards, became a shareholder in an American team, The Greenville Triumph rang the bell at the New York Stock Exchange and became Miami’s ambassador for the 2026 World Cup, in addition to being invited by the government of Azerbaijan to a climate conference in the region.
In recent years he starred in a fighting film alongside Mike Tyson and Van Dammedressed as a character from ‘Star Wars‘, without forgetting countless appearances in combat in America, Asia and Arabia.
“Ronaldinho Gaucho It is a rare case in which, despite the fact that events occur that do not contribute to his image, such as, for example, being imprisoned in Paraguay for months, his image does not deteriorate as would happen with any other personality. It is important to mention that yes, it is in great demand for its presence at events and advertising.but in some companies that are more cautious with their brand, his name certainly does not appear on the agenda,” says Fábio Wolff, managing partner at Wolff Sports.
