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DAVID MENAYO
Updated
FIFA and Netflix have signed an agreement that covers exclusive audiovisual rights in the United States for the 2027 and 2031 World Cups. It will be the first competition whose audiovisual rights are acquired in its entirety by the aforementioned platform, which confirms the prominence of the tournament as the largest single-discipline women’s sports event on the planet and will allow the sport to continue to be promoted.
The collaboration will pay an unprecedented tribute to women’s football and will allow fans located in the United States to enjoy like never before all the live matches and fascinating content, which will include star-studded series. The agreement, which also includes Puerto Ricowill offer content in many languages and top-level stars who will star in a double broadcast for English- and Spanish-speaking stations in the United States.
“It is a historic moment for sports audiovisual rights,” says the FIFA President Gianni Infantino. “Netflix, as a global brand and new long-term partner of FIFA, has demonstrated great commitment to the development of women’s football. This agreement clearly shows the value of the FIFA Women’s World Cup and global women’s football. The collaboration between FIFA and Netflix marks a historic event for broadcast media and women’s football,” he points out. “In addition to broadcasting the competition, Netflix will play a fundamental role in bringing women’s football closer to millions of people in the run-up to the final phase of both competitions, which will allow us to increase the attractiveness of the tournaments,” he adds.
The Spanish team players celebrate the 2023 World Cup in the locker roomRFEF
For its part, Bela Bajaria, chief content director at Netflixcomments that “I have witnessed the incredible growth of the FIFA Women’s World Cup fan base; from the unparalleled atmosphere at France 2019 to the magnificent experience last year in Australia and Aotearoa New Zealand. This “The collaboration does not only seek to broadcast the matches, but is a tribute to the players, the culture and the passion that drive women’s sports around the world.”
Thanks to this agreement, The 2027 and 2031 editions of the Women’s World Cup are expected to reach a larger audience and set new milestones regarding participation in the United States. The 2027 World Cup, which will be held from June 24 to July 25, 2027 in Brazilwill face the 32 best teams in the world to achieve glory. Later, the FIFA Congress will elect the host association (or associations) for the 2031 edition.
In addition to broadcasting live content, Netflix will produce exclusive docuseries in the prelude to both competitions, which will highlight the best players in the world, their journey and the global growth of women’s football.
