{"id":3390,"date":"2024-10-24T17:34:56","date_gmt":"2024-10-24T17:34:56","guid":{"rendered":"https:\/\/betwealthsuretips.com\/blog\/juanma-morales-we-deserve-a-spanish-federation-at-the-level-of-its-athletes\/"},"modified":"2024-10-24T17:35:00","modified_gmt":"2024-10-24T17:35:00","slug":"juanma-morales-we-deserve-a-spanish-federation-at-the-level-of-its-athletes","status":"publish","type":"post","link":"https:\/\/betwealthsuretips.com\/blog\/juanma-morales-we-deserve-a-spanish-federation-at-the-level-of-its-athletes\/","title":{"rendered":"Juanma Morales: “We deserve a Spanish Federation at the level of its athletes”"},"content":{"rendered":"
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There are many who say that they come to serve football when in reality they come to use it. That is not the case of Juan Manuel Morales Alonso (Madrid, 1967). Unknown to the world of sports, he has an impeccable career in the business world. On September 9, this management expert announced that at the end of the year he will resign from his position as CEO of the IFA Group (82,000 employees in Spain) because he dreams of rescuing the RFEF from the chaos and discredit that paralyzes it, and ensuring that the World Cup 2030 be the best in history. Today he announced his candidacy for the presidency of the Spanish Football Federation and speaks exclusively to MARCA to tell for the first time what his plans are, his convictions and those of his entire team.<\/p>\n

ASK. In Expansi\u00f3n and in Actualidad Econ\u00f3mica you need no introduction, but the MARCA audience wonders: Who is Juanma Morales?<\/strong><\/p>\n

ANSWER<\/strong>. I am a football fan who played and dreamed of being a footballer and now, after 25 years of amassing extensive experience as a top business executive, I intend to reach the Federation and place it in its rightful place. I have had a long career since I was very young as a general director, I have worked in multiple companies, I worked ten years outside my country, I am an economist and above all I feel very proud of my family, of the humble origin of my family, of those roots and of having worked hard and put in a lot of effort.<\/p>\n

Q. Explain to me what leads a prestigious executive to voluntarily abandon his highly relevant position in the IFA Group and embark on this adventure.<\/strong><\/p>\n

R.<\/strong> Without a doubt my love for football. There is nothing that can motivate me more than uniting my profession with my true passion, football, and I believe that we deserve a Spanish Football Federation at the level of its athletes. That leads me to try to do this work with a management of transparency, integrity and institutional representation that places us at the level of our athletes.<\/p>\n

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Juanma Morales analyzes the paralysis and discredit in which the RFEF has been mired for years.<\/span>Jos\u00e9 Antonio Garc\u00eda Molero
\u200b<\/span><\/span><\/p>\n<\/figcaption><\/figure>\n

Q. What did your family and friends tell you when you told them your decision?<\/strong><\/p>\n

R<\/strong>. Now that they know me, they were less surprised than the rest of the people might be. That said, someone obviously told me that I had gone crazy. Today they have gone from doubts to being as excited as I am. I have tried to set an example in improving myself, in accepting complicated challenges like this. There is a phrase that I always like to remember from Nelson Mandela: everything seems impossible until it is done. I think we have to try and that we will achieve it.<\/p>\n

Q. Have you had a direct relationship with the world of football or any other sport before?<\/strong><\/p>\n

R.<\/strong> I have had all the relationship I could, as happens to many of us. I have been a non-professional footballer. I wanted to prioritize my studies and my work, so I played soccer until I was in my thirties, from school until I retired playing in the Madrid Preferente.<\/p>\n

Q. What did you play?<\/strong><\/p>\n

R. <\/strong>I have a good left foot, let’s put it that way, I was what today we call a winger. He used to play as a left back or left midfielder, but he also had a certain versatility and was a bit of an all-rounder.<\/p>\n

Q. And what team is Juanma Morales from?<\/strong><\/p>\n

R.<\/strong> First I am from the Spanish team and then from Atl\u00e9tico de Madrid. But with both of them I went to bed without dinner and cried.<\/p>\n

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I want to believe that the 2030 World Cup is not in danger, but FIFA has given a warning and asked if there is someone behind the wheel<\/p>\n

Juanma Morales
\u200b<\/span><\/p><\/blockquote>\n

Q. Both in terms of management and personal reputation, the bar set by previous presidents is not very high. What do you consider the three essential requirements to be president of the Federation?<\/strong><\/p>\n

R.<\/strong> First of all, proven management skills are important. It is not written anywhere that football does not have to be managed. Then, exercise institutional representation at the level of our country and, finally, a commitment to transparency, integrity and good governance to lead the Federation to recover the reputation and trust that it should have on the part of everyone, of society and of all organisms. In addition to this, it is essential to have a good team and I am absolutely convinced that we have it.<\/p>\n

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\"The<\/picture><\/div>
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The candidate Juanma Morales poses in front of the Spanish Football Federation.<\/span>Pablo Moreno<\/span><\/span><\/p>\n<\/figcaption><\/figure>\n

Q. In which sections would the difference between the Federation under your mandate and that of Luis Rubiales be most noticeable?<\/strong><\/p>\n

R. <\/strong>We have to put the reputation and image of the Federation at another level, it is evident that the image we are giving is not ideal. I insist on having people trained to manage the Federation in multiple aspects: generate more resources, set an example, promote grassroots football, and have more participatory, more active assemblies. We have done active listening with many groups. In this candidacy I am accompanied by such important people in Spanish football as David Silva, Virginia Torrecilla, Luis Milla, Amanda San Pedro, Julio Garc\u00eda Mera and Chema Garc\u00eda Aranda himself, who guarantee a football candidacy championed by an expert in management.<\/p>\n

Q. At a management level, what situation is the Federation in? Rubiales boasted that he had given him a very notable boost.<\/strong><\/p>\n

R.<\/strong> In a very improvable situation. There are many aspects to promote. We have the ability to promote the Spain brand through one of the most important assets of this country: our teams. We have the ability to refresh and renew everything that futsal was and the successes achieved so long ago. We have the capacity to have true integration, sustainability, fair-play initiatives and to eradicate violent gambling. In short, we have many initiatives to launch and above all we have a 2030 World Cup on the horizon that needs to be managed properly to turn it into one of the best World Cups in history.<\/p>\n

Q. How do you define the situation that has been going on for a year in the Spanish Football Federation?<\/strong><\/p>\n

R.<\/strong> Untenable. We are setting a bad example, we are paralyzed. We should have called elections much earlier and the only thing we are doing is prolonging an agony, when what Spanish football, our footballers and our country demand is to give another image, renew the Federation, have someone independent come with the capacity and the intention to advance the Federation. And one day make her a world federation soccer champion. I do not understand that the Federation is not up to the task of our teams and the fans.<\/p>\n

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In our candidacy, good football and good business coexist, we focus on the management and reputation of the Federation<\/p>\n

Juanma Morales<\/span><\/p><\/blockquote>\n

Q. What is the most urgent thing right now to end the enormous discredit of the Federation?<\/strong><\/p>\n

R. <\/strong>We have two priorities. On the one hand, professionalize the work of the Spanish Federation so that it recovers that trust, that reputation, that good work, that good government, that transparency, that independence. It’s the only way to get the Federation back to what it should always have been. And second, we are not being aware of the risk we assume with respect to our obligation in the 2030 World Cup. We have to start working for the 2030 World Cup, which represents a unique opportunity for our country and for the development of football.<\/p>\n

Q. What do you think about the feeling of legal insecurity and blockade that the Federation transmits? Every step they have taken regarding the electoral process was challenged by Miguel Gal\u00e1n and subsequently disallowed by rulings from the TAD.<\/strong><\/p>\n

R.<\/strong> What starts badly, ends badly. If the decisions that should have been made at the time had been made, which was the calling of elections, we would have avoided a process that has ended up taking forever with a lot of obstacles. The Federation has to give way to a stage of change, of renewal. With the purpose that they themselves said a little over a year ago, which was to renew the Federation and usher in a new stage in the management of Spanish football.<\/p>\n

Q. Is it really that difficult to call elections? Why has it taken more than a year to call elections since September 2023 when it was the only task of the Management Board chaired by Rocha?<\/strong><\/p>\n

R.<\/strong> It is a good question that we have all asked ourselves many times. It should have been that way, it hasn’t and it’s a great question for you to ask them so they can answer it. Let’s see if you are lucky, because it is being very difficult to find answers to that question that we all ask ourselves…<\/p>\n

Q. What is your opinion that Pedro Rocha wants to preside over the Federation, who recognized that during his time as economic vice president of the FEF he did not know what was happening in that area?<\/strong><\/p>\n

R. <\/strong>With all due respect, Pedro Rocha is more of the same. Someone who has done everything possible so that nothing changes cannot lead a presidential candidacy. It is evident that we need a renewal in all aspects and a different representation of our institution. For that we bring a football candidacy where good football and good business can coexist, surrounded by a team of people who have listened, who understand the needs of the groups and who are going to work to make it a reality and focus on what is important: the management and reputation of the Federation.<\/p>\n

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Candidate Juanma Morales warns of the danger of FIFA penalizing the Spanish World Cup bid.<\/span><\/p>\n<\/figcaption><\/figure>\n

Q. How do you explain that the darkest moment in the Federation at an institutional level coincides with the most successful moment at the sporting level in all categories, both male and female?<\/strong><\/p>\n

R.<\/strong> It is a clear demonstration that football belongs to footballers. We have found a huge, brutal generation of footballers, with fabulous sporting results, a group of coaches, technical staff, and here I also highlight the work done by the Federation in the sporting field of people who have been working with the national teams for a long time. inferiors, as well as the work done by the clubs. Now, we have to ask ourselves: does this mean that things are done well in the Federation? No, all that glitters is not gold. When you talk to the footballers they confess it to you. There is enormous work to do in grassroots football, which is the basis of football. We are witnessing tremendous difficulties in the coaching community and when you look at futsal and see what it was and what it has been, it seems evident that we have a lot of work to do. Therefore, it has a lot of merit and must be attributed to our athletes and our footballers. The question is what would have happened if the Federation had been well managed. What could the sports results have been like in that case?<\/p>\n

Q. If you become president, will you be able to resist the temptation to remain in office like Villar did?<\/strong><\/p>\n

R.<\/strong> I am quite clear that we should not perpetuate ourselves in positions. If I become president we have the commitment to serve a maximum of two terms, eight years. If the president does it well, he has the right to be able to renew the presidency, but I am convinced that the institutions are not there to perpetuate themselves and that renewal is good.<\/p>\n

Q. What interpretation do you give to the fact that the last three presidents, Villar, Rubiales and Rocha, are accused and have been disqualified?<\/strong><\/p>\n

R.<\/strong> There are the facts that we all know, I avoid making interpretations. We need that change, a change in which the football establishments themselves have to be an active part, starting with the territorial federations. torials, who have to be agents of change and lead it. We, whether it be me or anyone else who may come in, have to be able to make that change. But inside, from the conviction, they have to be aware that they must push for that change, as they said at the time.<\/p>\n

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Today the independence of the electoral system to become president of the Spanish Federation is not assured<\/p>\n

Juanma Morales
\u200b<\/span><\/p><\/blockquote>\n

Q. Do you share the general feeling that the Federation is ‘kidnapped’ and at the mercy of the interest of a few, the presidents of the territorial Federations?<\/strong><\/p>\n

R.<\/strong> I have spoken with quite a few presidents of Territorial Federations. We are not going against the presidents of the Territorials, we are going with the presidents of the Territorials. I refer again to what the presidents themselves said in a statement a little over a year ago, assuming that they were going to take steps to regenerate and change the way the Federation was managed. There are territorial presidents who want this change and we would like them to be the ones to take that step to bring a new generation back into the Federation.<\/p>\n

Q. Why is it that the Government, through the CSD, has seemed incapable of solving this blockage for so long?<\/strong><\/p>\n

R<\/strong>. I want to understand that it is not easy for him, because sometimes when we say that the Government interferes, it seems bad to us; and on the contrary, if you don’t do it, it seems like you wash your hands. Football’s problems should be resolved by football’s own institutions.<\/p>\n

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The candidate Juanma Morales responds to a MARCA test on 10 protagonists of Spanish football.<\/span>Jos\u00e9 Antonio Garc\u00eda Molero<\/span><\/span><\/p>\n<\/figcaption><\/figure>\n

Q. Is federative football in Spain governed by democratic criteria?<\/strong><\/p>\n

R.<\/strong> I want to think so, although surely the uses we make of them are not so. For example, assembly members should have complete freedom and independence to cast their vote. That is why I do believe in democratic criteria, but I do not believe so much in the use that is made of them.<\/p>\n

Q. How does the electoral system qualify to become president of the Federation?<\/strong><\/p>\n

R.<\/strong> Could be improved, without a doubt. We should be able to ensure that independence is always assured and that is not exactly what is happening now.<\/p>\n

Q. I see that your confidence in electoral guarantees is very relative…<\/strong><\/p>\n

-R. <\/strong>I want to trust people. We are addressing elections that have already been called, and I want to think that the people are going to be on the good side of history and will allow, if the assembly members so decide, to give way to a new stage of the Federation full of independence, management and desire to do things well. Having listened to the groups before and knowing exactly what they need and what they demand.<\/p>\n

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\"Juanma<\/picture><\/div>
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Juanma Morales, during the interview with MARCA.<\/span>Jos\u00e9 Antonio Garc\u00eda Molero<\/span><\/span><\/p>\n<\/figcaption><\/figure>\n

Q. You want to make that change with the presidents of the territorial federations, but some give the impression of being installed in the most absolute immobility.<\/strong><\/p>\n

R.<\/strong> I have spoken to many, and they obviously deserve the utmost confidentiality, but I can guarantee that some want to step forward and want that change.<\/p>\n

Q. What seems clear is that, as the electoral system is set up, in order to preside over the Federation you have to count on the territorial Federations.<\/strong><\/p>\n

R. <\/strong>Of course. And I sincerely aspire to win the elections and do so with the support of the territorial ones.<\/p>\n

Q. Without being president of a Territorial Federation?<\/strong><\/p>\n

R.<\/strong> If I thought that because I am not president of a Territorial Federation I have no chance of winning, this conversation would be very pleasant, but we would not be here.<\/p>\n

Q. How do you plan to obtain the necessary guarantees as an ‘outsider’?<\/strong><\/p>\n

R. <\/strong>I don’t consider myself an ‘outsider’. We bring a candidacy full of football led by a management professional who knows how to do these things. To what extent are there ‘outsiders’ in this process? Those who are now could then be described as ‘insiders’, and the Federation over many years has gone through stages of which we should not feel very proud. So maybe the time has come to give an opportunity to someone who comes relatively from outside, surrounded by football, to change that.<\/p>\n

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The territorial Federations have to be agents of the change that the FEF needs and lead it. I know that there are presidents who want that change<\/p>\n

Juanma Morales<\/span><\/p><\/blockquote>\n

Q. Why are there so many interests within the Federation that nothing changes?<\/strong><\/p>\n

R. <\/strong>Possibly we talk too much about serving football and many times we are thinking about our own personal interests. If we were all, including the people who are there, thinking about the good of football, about the future of football, we would not be giving this unfortunate image that we are giving not only to society, but at an international level, discrediting in many cases and overshadowing our sporting successes with managerial scandals.<\/p>\n

Q. Why do you think the Government did not change the electoral process model for the Federation when the Sports Law was modified a few years ago while Rubiales was at the head of the RFEF?<\/strong><\/p>\n

R. <\/strong>You probably didn’t find the right interlocutors.<\/p>\n

Q. Are you especially concerned about any of the current candidates for the presidency (Carlos Herrera, Eva Parera, Alex Aranz\u00e1bal, Javier Gonz\u00e1lez) or just a candidate who already presides over a Territorial Federation, such as Pablo Lozano or Rafael Louz\u00e1n?<\/strong><\/p>\n

R. <\/strong>With the utmost respect to everyone, we are not worried about other candidates. We believe and look forward, we do not look to the sides. We are convinced that we have a proposal, a team and above all, we have a plan and a program that will be presented shortly and that clearly outlines what we want to do. A plan that will be fundamentally based on three pillars: good governance and transparency, economic growth that I like to call long-term sustainable, and social impact. Therefore, maximum respect for all of them but I think we have to write our own history.<\/p>\n

Q. What opinion do you have about Miguel Gal\u00e1n, his complaints and his challenges?<\/strong><\/p>\n

R.<\/strong> There is a fact, and that is that when these types of challenges, demands or complaints are progressing, something is being done wrong by the Federation.<\/p>\n

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\"A<\/picture><\/div>
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A moment from the interview with the candidate for the Spanish Federation, Juanma Morales.<\/span>Jos\u00e9 Antonio Garc\u00eda Molero<\/span><\/span><\/p>\n<\/figcaption><\/figure>\n

Q. How do you see the situation of the Spanish candidacy for the organization of the 2030 World Cup? UEFA and FIFA have had to give attention to the Spanish organizations (Federation, CSD) because their homework was not being done.<\/strong><\/p>\n

R.<\/strong> Like many Spaniards, I want to believe that the World Cup is not in danger, but the warning that FIFA has recently given shows that they have asked if there is someone behind the wheel. We are playing a lot. The World Cup is a golden opportunity for this country to further develop and relaunch the world of football. It is also a brutal opportunity that this country has to celebrate a World Cup that could be historic, and that will coincide with 2030 and the Sustainable Development Goals agenda, in which the World Cup should be a major protagonist. This paralysis in the Federation is calling into question things that we could have quite resolved by now.<\/p>\n

Q. You say you want to think that the 2030 World Cup is not in danger, but if there is no president before the end of the year, will you still think the same?<\/strong><\/p>\n

R. <\/strong>There we must refer to the words of FIFA in the meeting it held and what appeared in the media, where they already made a last call for the Federation to have a president before the end of the year. Also on the eve of that Assembly that will be held on December 11, if we do not have a president at the end of the year we could begin to have serious difficulties, not in the World Cup, but in some aspects of the World Cup.<\/p>\n

Q. How, for example, is the Bernab\u00e9u to host the final?<\/strong><\/p>\n

R.<\/strong> Like for example the venue of the final, without a doubt.<\/p>\n

Q. How important will the 2030 World Cup be if you preside over the Federation?<\/strong><\/p>\n

R. <\/strong>We have three blocks in our program: good governance, social impact and economic growth, but there is a transversal block that surrounds the entire plan that has to do with the 2030 World Cup. For all intents and purposes the 2030 World Cup should start now and we have a comprehensive plan to take advantage of it and turn it into a historic event, not only from a sporting point of view, but also from the international projection of Spain, from the ability to attract many events around the World Cup. We believe that not only the host cities should be protagonists, but that others may have a role around the World Cup. And it seems to me that it is a unique opportunity that 2030 coincide with that Sustainable Development Goals agenda to execute in our country the most sustainable World Cup in history.<\/p>\n

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The situation in the FEF is unsustainable. We are giving a regrettable image to society and internationally.<\/p>\n

Juanma Morales<\/span><\/p><\/blockquote>\n

Q. What do you think of the discredit that the arbitration group is experiencing? To what extent is it a consequence of the ‘Negreira Case’?<\/strong><\/p>\n

R. <\/strong>They are two very different things. We have a trained arbitration group, at the level of any other country, with economic conditions that make this professionalism also a responsibility for them. In addition to having a very capable referee team, we possibly have the most fearful referee group in many aspects and we should change that. I know that referees also love football, they are also athletes. I would like us to be able to offer them the conditions, not only from a remuneration point of view, so that they can have maximum independence, unification of criteria and can share and have much more of a team feeling. I sincerely believe that we have an arbitration group that has nothing to envy of any other and together we have to help them make their work easier.<\/p>\n

Q. What do you mean by the referees being scared?<\/strong><\/p>\n

R.<\/strong> Well, the pressure that football ultimately exerts every weekend, and we all see it in the newspapers, implies enormous tension for the referees who we should make something more natural and who are also perceived as people, who can, in a given moment, be something more. Everyone around football makes mistakes and referees are no exception, so we should be a little more understanding with them.<\/p>\n

Q. Are you a supporter of VAR?<\/strong><\/p>\n

R. <\/strong>Yes, I am in favor of everything that technology offers us to make our lives better. However, I am clear that the VAR has to be a complement to the referee’s work, it cannot be something that crosses that line. Referees are professionals, they have to try to do things well, but they must have the ability to be the decision-makers and, why not, have the right to make mistakes.<\/p>\n

P. Rocha insisted a lot on his desire to pacify the relations of the Federation with other institutions. Are the FEF and LaLiga condemned to understand each other?<\/strong><\/p>\n

R. <\/strong>Condemned is not the word. They have to be committed to understanding each other and being perfectly coordinated for the good and development of football, which is basically what both should dedicate themselves to. That said, they are two institutions that must respect each other’s territory and have a good understanding as long as they have the necessary independence.<\/p>\n

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\"A<\/picture><\/div>
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A moment from the interview with the candidate for the presidency of the FEF Juanma Morales<\/span>Jos\u00e9 Antonio Garc\u00eda Molero<\/span><\/span><\/p>\n<\/figcaption><\/figure>\n

Q. What role will Women’s Football play in a Federation chaired by you?<\/strong><\/p>\n

R.<\/strong> Well, very important. When we talk about women’s football, I would like that in the future we could start talking about football, and that the only difference would be whether it is football played by men or by women. Surely we are still very far from that path, but we are going to work for it. Women’s football needs commitment, it needs investment, it needs focus. We have the firm conviction of doubling the licenses in women’s football within five years and we believe that we will be able to achieve it because, if we do not feed that base of girls and young people playing football, all the sporting successes that we have today in the elite may be compromised. We firmly believe in it. One of the initiatives that we are going to pursue is to be able to bring a World Cup or a women’s European Championship to our country in the future.<\/p>\n

Q. So far have the appropriate steps been taken for your professionalization?<\/strong><\/p>\n

R. <\/strong>There is still a long way to go. You just have to leave Spain and see what other countries like the United States, like England, like Norway, like Sweden have managed to do, countries that curiously are a considerable distance away from us, for example, in the number of federative licenses compared to the current women’s soccer world champion. We have also actively listened to the footballers and we are very sure of the plans we are going to carry out to take women’s football to where it deserves.<\/p>\n

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We are convinced of doubling the licenses for women’s football in five years and being able to bring a World Cup or a European Championship to Spain.<\/p>\n

Juanma Morales<\/span><\/p><\/blockquote>\n

Q. Beyond the Justice ruling whether irregularities were committed in the awarding, do you think it is okay for the Spanish Super Cup to be played in Arabia?<\/strong><\/p>\n

R. <\/strong>I believe that the Spanish Super Cup has to be held in Spain. That said, there are a number of contractual obligations and commitments that we will have to evaluate. But it doesn’t make much sense to deprive the fans of that competition and have it be played 7,000 kilometers away. Our commitment is to bring the Spanish Super Cup back to Spain, to be able to activate it and perhaps we can generate an economic equation that is not too far from the current one.<\/p>\n

Q. Do you understand Luis De la Fuente’s concern when he sees that, after winning the Nations League with Rubiales and then the European Championship with Rocha, the promised improvement in his contract that was guaranteed to him twice has not occurred?<\/strong><\/p>\n

R. <\/strong>Of course I understand and empathize with him. Our coach has given tests and there are the results: 2.58 points per game played. He has won everything he has played, he has also earned the love and trust of the fans. And today he is the lowest paid coach, I think only after Georgia and at the level of Ukraine, of all the countries that competed in the European Championship. Therefore, it is your right. The paralysis of the Federation should not have had an impact on having our coach motivated and adequately compensated, in whom we all trust because he has proven his worth and professionalism with results.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

There are many who say that they come to serve football when in reality…<\/p>\n","protected":false},"author":1,"featured_media":3391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-3390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-liga-breaking-news"],"yoast_head":"\nJuanma Morales: "We deserve a Spanish Federation at the level of its athletes" - Football World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/betwealthsuretips.com\/blog\/juanma-morales-we-deserve-a-spanish-federation-at-the-level-of-its-athletes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juanma Morales: "We deserve a Spanish Federation at the level of its athletes" - 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