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Drafting
Last week the agreement reached by the Atlético de Madrid with Riyadh Air so that the recently created Saudi airline would officially accompany the Metropolitano name, which, together with the fact that this company already appears on the chest of the red and white players as the main sponsor, made it the largest sponsorship in history for the mattress entity in economic terms.
He Athletic continues to build bridges with the Arab country. And the intention is to continue doing so, something confirmed by the club’s general director of Business and Operations, Oscar Mayosigned less than a year ago from LaLiga. “It is a medium-term agreement. After the presence of Riyadh Air as a sponsor of our shirt, it now has the naming rights of the stadium,” the manager said in the local newspaper. Al-Iqtisadiahwhere he revealed that The relationship will also include the women’s team, which will be sponsored by the airline: “We will soon reveal more details about this matter,” he said.
Mayo continued by assuring that “we pay great attention to the Saudi market. We have already played friendly matches and official competitions there, and I am sure we will return due to the strategic importance of Saudi Arabia for us. Saudi football is constantly growing and we are close to seeing many players from there in the major European leagues. It is also important to highlight the great development that the Saudi Arabian League is having.”
The red and white leader continued detailing aspects of this relationship that for the colchoneros will be very fruitful on an economic level: “With the Atlético Academy, we organized several activities in Riyadh last year after the Spanish Super Cup and, in addition, several campuses were held in Jeddah, in addition to receiving a group of Saudi players in Madrid, where we witnessed up close the high level of their grassroots football,” he commented, and then added that “the objective is to continue organizing activities, since Saudi Arabia is a strategically important market for us, to strengthen the relationship between Madrid and Saudi Arabia, and provide more opportunities for young players.
MUTUAL BENEFIT
Just as Atlético will benefit from this sponsorship, Oscar MayOr are you sure that with Riyadh Air, which plans to start operating flights next year, the same will happen: “Atlético has been competing for years with two of the biggest clubs in the world, Barcelona and Real Madrid. We have qualified for the Champions League for 12 consecutive seasons, an achievement only equaled by five other clubs. In addition, we will participate in the 2025 Club World Cup as one of the two clubs that represent Spain.”
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