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Fernando Sancho
At the end of July we told you that TVS Motor has an ambitious plan to revive the Norton Motorcycles brand. While it is true that the iconic manufacturer has never disappeared from the two-wheeled scene, Norton Motorcycles has not been going through its best moment for years now. So much so that It has taken TVS Motor four years to ‘disengage’ from its acquired legacy after buying the brand and now finally has a renewal project with the launch of up to six models.
TVS Motor’s investment has been monumental, amounting to 130 million euros. An effort with which it now hopes to begin to reap the first fruits within a project with which, in addition to launching these six new models, It is intended to regain presence in key markets and expand into new ones. A task in which Richard Arnold as the new president of Norton Motorcycles will have a fundamental roleThe former CEO of Manchester United for 16 years has a big challenge ahead of him.
Norton Motorcycles does not want to live off its heritage and needs to renew its arguments.
Norton Motorcycles
From football to the world of motorcycling
For those who do not have references, Richard Arnold has been in charge of Manchester United for 16 yearswith great successes in the commercial field, not so much in the sporting field. Arnold stepped down as CEO of the club last yearbut remained on the new board of directors defined by the huge investment of the multimillionaire Sir Jim Ratcliffe until February of this year. After leaving the club for good, Arnold will take over Norton’s destiny.
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As we say, Arnold may not have been able to celebrate major titles in recent years with Manchester United, but his work on a commercial level is beyond doubt. Under his management, The Red Devils have signed sponsorship deals with General Motors and Adidas worth $2 billionUltimately, Arnold knows what it’s like to move in the business elite and his experience can be very important in the project of expanding the brand on many levels.
Norton Motorcycles plans to launch six new models and regain sales points in strategic markets.
Norton Motorcycles
Richard Arnold’s first big challenge at the helm of Norton Motorcycles is making the brand expansion project a success. This is due to the launch of the six new models mentioned above and the expansion in markets such as the United States, Germany, France, Italy and India. TVS Racing’s strength in the latter country is key to making Norton shine again. Now, The task of Arnold, proud owner of a Norton V4SV One of One, is to put it all together.
